{ "_meta": { "artifact": "PHOTO SLOT REGISTRY — idea bank for product media (real or generated photos · never drawings)", "date": "2026-08-01", "pass": "papa cook-on · samples/maya/rae + shelf four-sku + counsel harvest", "law": "Founder: remove drawn media · placeholder = collection of ideas on record + new suggestions · real/generated not drawn", "sources": [ "MARKETING-MASTER-PLAN.md §6 A.I. Dogfood cast · film · video program + §7 per-property heroes + §8 ad-media inventory", "MARKETING-DESK.md honesty · sample-vs-fake · Gate-7 staged-not-shelved", "Counsel of Judges (free nemotron/gemma + paid/Fable benches folded into plan v3 §13)", "Staged assets deploy/manymoats/assets/dogfood/* + assets/samples/*", "architect/media clone-v3 truck + talking-head (gitignored bank)", "DECISIONS THE FLIP · quiet plate · gold-forward media", "COMMERCIAL-take-the-artificial-out.md flagship film beats", "Grok · papa 2026-08-01 hyperreal + sample-portrait pass" ], "rules": [ "Front of media is the photograph (or honest empty photo slot listing ideas) — never SVG product art", "AI-generated plates must disclose AI on the quiet plate / flip back / badge", "Icons for UI chrome may stay SVG; product/hero/pack/mascot/lifestyle/profile media must not", "Sample brand pages tag every price and persona as sample", "Generate-once-recycle: prefer banked architect media + staged plates before regenerating", "Everywhere media should exist gets a photo-slot — live photo OR ideas-bank empty plate" ] }, "staged_photos": { "hero-dog": { "path": "/assets/dogfood/hero-dog.jpg", "kind": "generated_photo", "slot": "grunt_hero", "note": "Hyperreal dog plate staged 2026-08-01 — interim hero until real Grunt locked" }, "product-pack": { "path": "/assets/dogfood/product-pack.jpg", "kind": "generated_photo", "slot": "pack_hero", "note": "Product pack plate staged 2026-08-01" }, "bowl-ingredients": { "path": "/assets/dogfood/bowl-ingredients.jpg", "kind": "generated_photo", "slot": "bowl_still", "note": "Bowl + ingredients still staged 2026-08-01" }, "shelf-four-sku": { "path": "/assets/dogfood/shelf-four-sku.jpg", "kind": "generated_photo", "slot": "dogfood_pack", "note": "Four-SKU shelf still life staged 2026-08-01 cook-on" }, "maya-portrait": { "path": "/assets/samples/maya-portrait.jpg", "kind": "generated_photo", "slot": "maya_portrait", "note": "Sample musician portrait · generated interim · disclose AI" }, "rae-portrait": { "path": "/assets/samples/rae-portrait.jpg", "kind": "generated_photo", "slot": "rae_portrait", "note": "Sample photographer portrait · generated interim · disclose AI" } }, "slots": { "dogfood_hero": { "title": "Hero · factory door / pack + Grunt", "used_on": ["dogfood.html hero", "ai-dogfood.html"], "preferred_staged": "hero-dog", "ideas_on_record": [ { "id": "mkt-truck-goldenhour", "source": "MARKETING-MASTER-PLAN §8 · architect/media clone-v3", "idea": "Photoreal founder-clone truck commercial at golden hour — small-town factory dock, bag load-out" }, { "id": "mkt-talkinghead-anchor", "source": "MARKETING-MASTER-PLAN §8 · clone-v3 08-talkinghead-anchor", "idea": "Talking-head spokesman (founder clone + mustache Gate-7) as small-biz owner on factory floor" }, { "id": "mkt-grunt-approve", "source": "MARKETING-MASTER-PLAN §6 cast · Grunt real dog", "idea": "Real-photo or photoreal Grunt with a sealed bag — 'every bag approved by Grunt' — no cartoon dog" }, { "id": "mkt-film-flagship", "source": "MARKETING-MASTER-PLAN §6 film · COMMERCIAL-take-the-artificial-out", "idea": "Still from flagship 'AI you can trust' film — gravel-sincere Americana frame, provenance-stamped" }, { "id": "counsel-dtc-calm", "source": "Counsel of Judges · DTC calm competence (plan v3 §13)", "idea": "Quiet DTC lifestyle still: natural light kitchen, bowl, honest packaging — premium calm, not neon AI slop" }, { "id": "counsel-demo-is-argument", "source": "MARKETING-MASTER-PLAN §2A arrival path · counsel", "idea": "Hero that proves touch-something-real: product in hand, not abstract brand illustration" }, { "id": "staged-hero-dog", "source": "assets/dogfood/hero-dog.jpg", "idea": "Staged hyperreal dog plate (interim) — disclose generated on flip/plate" }, { "id": "grok-dock-wide", "source": "grok-expert · papa 2026-08-01", "idea": "Wide factory dock plate: corrugated door, pallet of moatmeal, late afternoon sun, zero illustration" }, { "id": "grok-reveal-split", "source": "grok-expert · papa cook-on", "idea": "Optional dual-frame still for the reveal page only: front 'A.I. Dogfood' bag · back Architect's Ingredients stamp — still a photo, not a drawn diagram" } ] }, "dogfood_pack": { "title": "Product pack / can line / shelf", "used_on": ["dogfood shelf cards", "ai-dogfood", "samples pinned card"], "preferred_staged": "shelf-four-sku", "ideas_on_record": [ { "id": "mkt-four-skus", "source": "MARKETING-MASTER-PLAN §6 product line", "idea": "Four SKU still life: moatmeal · night shift · puppy starter · senior sentry — real bags/cans, readable labels" }, { "id": "mkt-gravy-topper", "source": "MARKETING-MASTER-PLAN §6 gravy topper", "idea": "Jar pour shot: gravy topper over kibble — 'kibble was already complete. this is just gravy.'" }, { "id": "staged-product-pack", "source": "assets/dogfood/product-pack.jpg", "idea": "Staged pack plate (interim generated)" }, { "id": "staged-shelf-four", "source": "assets/dogfood/shelf-four-sku.jpg", "idea": "Four-SKU shelf still (interim generated 2026-08-01 cook-on)" }, { "id": "counsel-label-legible", "source": "Counsel honesty / §LXV sample world", "idea": "Macro of Guaranteed Analysis label as model-card joke — type must be photographically legible" }, { "id": "grok-shelf-eye", "source": "grok-expert · papa", "idea": "Eye-level grocery shelf: one brand block of A.I. Dogfood among quiet competitors — no cartoon cans" }, { "id": "grok-batch-stamp", "source": "grok-expert · papa cook-on", "idea": "Close-up of batch stamp + seal on kraft bag — 'same batch, every time, on purpose' without a drawn badge" } ] }, "dogfood_bowl": { "title": "Bowl · ingredients · kitchen", "used_on": ["dogfood supporting still", "gravy topper"], "preferred_staged": "bowl-ingredients", "ideas_on_record": [ { "id": "staged-bowl", "source": "assets/dogfood/bowl-ingredients.jpg", "idea": "Staged bowl + ingredients still (interim generated)" }, { "id": "mkt-we-eat-it", "source": "Tagline we eat it too", "idea": "Human hand + bowl edge only — no face required — proves 'we eat it too' without cartoon founder" }, { "id": "grok-ingredient-spread", "source": "grok-expert · papa", "idea": "Overhead ingredient board: oats, protein, oil — deterministic palette, studio softbox, no clip-art veggies" }, { "id": "counsel-kitchen-cam", "source": "MARKETING-MASTER-PLAN §6 video program", "idea": "Kitchen-cam still from 'so easy I could do it' build films — real counter mess, honest light" } ] }, "dogfood_grunt": { "title": "Grunt portrait", "used_on": ["dogfood meet Grunt band"], "preferred_staged": "hero-dog", "ideas_on_record": [ { "id": "mkt-real-grunt", "source": "MARKETING-MASTER-PLAN §6 · founder's real dog", "idea": "Real photograph of Grunt preferred when available — identity honesty over generated stand-in" }, { "id": "staged-hero-dog", "source": "assets/dogfood/hero-dog.jpg", "idea": "Generated photoreal stand-in until real Grunt plate is locked — always disclose AI" }, { "id": "counsel-no-mascot-draw", "source": "Founder complaint 2026-08-01", "idea": "Never geometric SVG dog · never emoji dog · never clip-art paw print as hero" }, { "id": "grok-grunt-belly", "source": "grok-expert · papa cook-on", "idea": "Grunt mid-belly-rub with bag in frame — seal line 'not paid in credits' as caption only, not drawn text on dog" } ] }, "dogfood_founder": { "title": "Founder / spokesman", "used_on": ["dogfood founder note"], "preferred_staged": null, "ideas_on_record": [ { "id": "mkt-clone-mustache", "source": "MARKETING-MASTER-PLAN §6 · Gate-7 own-likeness", "idea": "Founder clone with mustache (Gate-7 carve-out) — photoreal still or short film frame, never caricature SVG" }, { "id": "mkt-kitchen-cam", "source": "MARKETING-MASTER-PLAN §6 video program", "idea": "Kitchen-cam / factory-cam still from 'so easy I could do it' build films" }, { "id": "mkt-sincere-synthetic", "source": "MARKETING-MASTER-PLAN §6 film thesis", "idea": "Sincere AND synthetic frame: emotionally real face, proudly labeled 100% AI on quiet plate" }, { "id": "bank-truck-talkinghead", "source": "architect/media clone-v3-fable-pass-0719", "idea": "Recycle banked 04-truck-goldenhour + 08-talkinghead-anchor before regenerating" }, { "id": "grok-hands-only", "source": "grok-expert · papa", "idea": "If face not locked: hands signing a bag + stamped seal — authority without drawn portrait" }, { "id": "counsel-no-caricature", "source": "Founder complaint", "idea": "Ban factory-cap cartoon face forever on this brand" }, { "id": "desk-gate7-staged", "source": "MARKETING-DESK §2b gated means staged", "idea": "Gate-7 likeness stays dark until named clear — stage photoreal frames flag-off, never ship caricature as interim" } ] }, "maya_portrait": { "title": "Maya Rivera · sample musician portrait", "used_on": ["maya.html", "samples.html gallery card"], "preferred_staged": "maya-portrait", "ideas_on_record": [ { "id": "mkt-sample-creator", "source": "MARKETING-MASTER-PLAN §6 sample world · tethered twin", "idea": "Photoreal sample creator portrait — musician, warm natural light, never cartoon avatar letter" }, { "id": "staged-maya", "source": "assets/samples/maya-portrait.jpg", "idea": "Generated interim portrait — disclose AI · sample persona not a real account" }, { "id": "counsel-honest-sample", "source": "§LXV sample-vs-fake · MARKETING-DESK", "idea": "Portrait can be generated but must stay labeled sample; never implied live customer" }, { "id": "grok-stage-mic", "source": "grok-expert · papa cook-on", "idea": "Alt plate: soft stage-side still with mic stand bokeh — photo only, no drawn music notes" }, { "id": "mkt-tethered-pfp", "source": "MARKETING-MASTER-PLAN §8 META-KIT", "idea": "Same photo recycles as tethered link-page pfp + social cover crop" } ] }, "rae_portrait": { "title": "Rae Okafor · sample photographer portrait", "used_on": ["rae.html", "samples.html gallery card"], "preferred_staged": "rae-portrait", "ideas_on_record": [ { "id": "mkt-sample-studio", "source": "MARKETING-MASTER-PLAN sample world · Asheville photographer", "idea": "Photoreal sample studio owner — natural light, calm pro headshot, never lettermark R as hero" }, { "id": "staged-rae", "source": "assets/samples/rae-portrait.jpg", "idea": "Generated interim portrait — disclose AI · sample persona not a real account" }, { "id": "counsel-portfolio-realism", "source": "Counsel DTC calm + sample honesty", "idea": "If portfolio stills ship later they must read as real camera work, not clip-art gallery tiles" }, { "id": "grok-camera-hands", "source": "grok-expert · papa cook-on", "idea": "Alt plate: hands adjusting a 35mm body against mountain light — craft without drawn camera icon" }, { "id": "mkt-tethered-pfp", "source": "MARKETING-MASTER-PLAN §8 META-KIT", "idea": "Same photo recycles as tethered pfp + booking page hero crop" } ] }, "samples_gallery": { "title": "Sample world gallery thumbs", "used_on": ["samples.html cards"], "preferred_staged": null, "ideas_on_record": [ { "id": "mkt-pinned-dogfood", "source": "MARKETING-MASTER-PLAN §6 · pinned first never rotating", "idea": "Pinned A.I. Dogfood card uses real/generated product photo — never rotates out of first position" }, { "id": "mkt-maya-rae-thumbs", "source": "Sample world map", "idea": "Maya + Rae cards use portrait photos from their slots — not colored letter circles" }, { "id": "counsel-gallery-honesty", "source": "§LXV · counsel", "idea": "Every gallery card carries sample tag in chrome; photo never pretends to be a live customer" }, { "id": "grok-empty-next", "source": "grok-expert · papa cook-on", "idea": "Future sample operators get an empty photo-slot with ideas bank the day they are named — no temporary drawings" } ] }, "fleet_hero_media": { "title": "Instrument door heroes (fleet)", "used_on": ["product landing heroes when media is required"], "preferred_staged": null, "ideas_on_record": [ { "id": "mkt-rail-screens", "source": "MARKETING-MASTER-PLAN §8 · 28 rail-station screenshots", "idea": "Real product UI screenshots — desktop+mobile pairs — not illustrated mockups" }, { "id": "mkt-night-space", "source": "MARKETING-MASTER-PLAN §8 night-mode space heroes", "idea": "Photoreal / generated space plates for night doors — recycle bank before regenerating" }, { "id": "mkt-meta-kit", "source": "MARKETING-MASTER-PLAN §8 META-KIT social cards", "idea": "Social cover + pfp from kit — photo-based, not drawn icons as hero" }, { "id": "mkt-os-desk-glass", "source": "MARKETING-MASTER-PLAN §8 OS desk-glass render plates", "idea": "Desk-glass product stills from bank — real UI glass, not drawn chrome" }, { "id": "mkt-per-property", "source": "MARKETING-MASTER-PLAN §7 per-property heroes", "idea": "One decisive still per instrument door matching that property's locked line — family stamp only, never product stealing manymoats hero" }, { "id": "flip-law", "source": "DECISIONS THE FLIP", "idea": "Any generated hero mounts THE FLIP: front pure photo · back tools + quiet plate (model · maker · date)" }, { "id": "grok-one-still", "source": "grok-expert · papa", "idea": "One decisive still per instrument door — never a collage of clip-art tools" }, { "id": "counsel-breadth-trap", "source": "Counsel plan v3 · breadth undercuts stop-drowning pitch", "idea": "Do not fill every door with different flashy art; one calm photo that earns the click beats a drawn arsenal map" } ] }, "manymoats_home_hero": { "title": "manymoats.com home media", "used_on": ["index.html hero + craft plates"], "preferred_staged": null, "ideas_on_record": [ { "id": "live-night-stars", "source": "deploy/manymoats/media/hero/night-stars-core.jpg", "idea": "Live night-stars still + drift video already photo-based — keep; never replace with drawn constellation" }, { "id": "live-craft-faces", "source": "media/hero face-night-dash · face-work · face-door · space-*", "idea": "House craft plates already real media paths — preserve as photo law examples" }, { "id": "mkt-arrival", "source": "MARKETING-MASTER-PLAN §2A arrival path", "idea": "First thirty seconds: media first, then touch a real GenUI sample — not a drawn world map" }, { "id": "grok-no-chamber-svg", "source": "grok-expert · papa · legacy index.chambers", "idea": "Legacy SVG world-map chambers stay retired — photo craft plates own the home door" } ] } } }